NIKE SB NYJAH 4 LAUNCH CAMPAIGN

Nyjah is a force of nature in skateboarding. Bringing that same relentless energy to his other passions, showcased in this comprehensive NYJAH 4 launch campaign.

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A multiple-time World Skateboarding Champion, X Games gold medalist, and Olympic bronze medalist, Huston brings an unmatched intensity to every pursuit. The campaign showcases his passions beyond skateboarding—riding motocross in the Mojave Desert, DJing in Los Angeles, and exploring the mountains near Big Bear Lake—captured through a dynamic blend of film, print, and collectible zine.

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The fully integrated campaign was developed and executed in-house at Thesis, led by John Agnew and Benji Wagner, who also co-directed the launch film alongside freelance Director of Photography and Editor Nicholas Woytuk.

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