Helping ELEMIS make a splash on the U.S. stage.
A cult favorite in the U.K., ELEMIS was ready to make waves in the U.S. beauty market. To grow recognition, they needed a campaign that honored the brand’s nature-led, clinically proven legacy while connecting with an American audience.
An ode to the sea.
Sea Change marked a new era for ELEMIS and its hero, Pro-Collagen Marine Cream. Inspired by the raw power of the ocean, we developed a new tagline, messaging framework, and design system that reinforced what makes Marine Cream special: its responsibly harvested, sea-sourced actives.
Making waves across channels.
The campaign flowed across CTV, social, and retail with a video-first approach that immersed audiences in the ELEMIS experience. Every piece celebrated the sea as both muse and catalyst for change, positioning ELEMIS as a leader in the U.S. skincare market.
Helping ELEMIS make a splash on the U.S. stage.
A cult favorite in the U.K., ELEMIS was ready to make waves in the U.S. beauty market. To grow recognition, they needed a campaign that honored the brand’s nature-led, clinically proven legacy while connecting with an American audience.
An ode to the sea.
Sea Change marked a new era for ELEMIS and its hero, Pro-Collagen Marine Cream. Inspired by the raw power of the ocean, we developed a new tagline, messaging framework, and design system that reinforced what makes Marine Cream special: its responsibly harvested, sea-sourced actives.
Making waves across channels.
The campaign flowed across CTV, social, and retail with a video-first approach that immersed audiences in the ELEMIS experience. Every piece celebrated the sea as both muse and catalyst for change, positioning ELEMIS as a leader in the U.S. skincare market.
