Creating a plan that fits your plans.
For years, the Oregon College Savings Plan has helped Oregon families plan for what’s next. But “college” didn’t paint the full picture. The original name left out the many ways Oregonians learn, grow, and build their futures, from trade schools to apprenticeships and beyond.
All paths considered.
To better reflect those diverse choices, Thesis led a full rebrand that transformed the Oregon College Savings Plan into Embark: a fresh, inclusive brand that captures the real ways families plan, save, and dream for their children’s futures.
The power of inclusion.
Embark reintroduced Oregon’s education savings program as a flexible and inclusive option for all types of learners. It also drove measurable impact, resulting in higher awareness and recall, stronger statewide engagement, and growth in new account sign-ups, which proved that the message resonated with families across the state.
Creating a plan that fits your plans.
For years, the Oregon College Savings Plan has helped Oregon families prepare for what’s next. But “college” didn’t paint the full picture. The original name left out the many ways Oregonians learn, grow, and build their futures, from trade schools to apprenticeships and beyond.
All paths considered.
To better reflect those diverse choices, Thesis led a full rebrand that transformed the Oregon College Savings Plan into Embark: a fresh, inclusive brand that captures the real ways families plan, save, and dream for their children’s futures.
The power of inclusion.
Embark reintroduced Oregon’s education savings program as a flexible and inclusive option for all types of learners. It also drove measurable impact, resulting in higher awareness and recall, stronger statewide engagement, and growth in new account sign-ups – which proved that the message resonated with families across the state.
