Capturing a legend in constant motion.
Nyjah Huston is one of the greatest skaters alive, but his drive goes far beyond the board. From motocross to music, he brings the same relentless energy that defines his skating to everything he touches. The Nike SB Nyjah 4 launch needed to tell the story of someone with no off switch, who never stops moving, exploring, or creating.
Shot like he rides: fast, fearless, and everywhere.
Developed in-house at Thesis and shot across the Mojave, Los Angeles, and Big Bear, the campaign spanned film, print, and a collectible zine. Every frame reflects Nyjah’s fearless pace, redefining the Nyjah 4 as not only a skate shoe but also an expression of the spirit that defines both Nyjah and Nike SB.

Capturing a legend in constant motion.
Nyjah Huston is one of the greatest skaters alive, but his drive goes far beyond the board. From motocross to music, he brings the same relentless energy that defines his skating to everything he touches. The Nike SB Nyjah 4 launch needed to tell the story of someone with no off switch, who never stops moving, exploring, or creating.
Shot like he rides: fast, fearless, and everywhere.
Developed in-house at Thesis and shot across the Mojave, Los Angeles, and Big Bear, the campaign spanned film, print, and a collectible zine. Every frame reflects Nyjah’s fearless pace, redefining the Nyjah 4 as more than a skate shoe, but as an expression of the spirit that defines both Nyjah and Nike SB.

Capturing a legend in constant motion.

Shot like he rides: fast, fearless, and everywhere.