The art of endless evolution.

As one of the largest independently organized TED events, TEDxPortland demands fresh thinking every season. Each theme requires a distinct identity, design system, and experience that embodies the spirit of Portland’s creative community. The challenge: build cohesion through reinvention, year after year.

Three years of storytelling and transformation.

As their agency of record, we helped define TEDxPortland’s creative direction across three consecutive years. From naming and brand guidelines to themed books, social assets, a new website, and experiential branding, we made each event unique and unforgettable — all while strengthening the enduring brand legacy of TEDxPortland.

•  Year 11’s Confluence celebrated ideas coming together.

•  Year 12’s Alchemy explored transformation and creation.

• Year 13’s Continuum reflected on time as our most precious resource.